In the last blog post I had shared some killer on-page optimization tips, And Now in this post, we’ll discuss black hat SEO practices, Lets start…
If you are one of the internet marketers, you will never disagree with the fact that there has been a dramatic rise in the search engine marketing tools in the past few years.
One of the common problems that arise in SEO business is that a few of the techniques helps a website achieve online visibility in a fraction of days and works only for a month or two. Such methods are not considered as good and are not designed for a long run. Also, a few of the strategies that worked really well, a decade ago may not provide fruitful results in the present scenario. The irony is that you invest a lot of money after short term SEO strategies that appear as a mere waste of money in the near future, and you cannot do anything about it, but get helpless.
The only measure to identify it is by learning the difference between Black Hat and White hat SEO.
These are two different methods used for gaining search engine ranking for a website. While White hat optimization ensures slow but long term results, Black Hat SEO techniques are always short lived.
What is Exactly Black Hat SEO?
The Tactics and Strategies followed to increase the visibility of the website on search engines rather than showing that to the real persons. This is an unethical way to reach the top on search engines but lasts only a few months and is against the Google SEO Guidelines.
Getting your website to the top of the search engine results is a dream of every entrepreneur. The higher the ranking of a website in the Search engines, the prospects of customer conversion rates also gets brighter in the future.
That is why, a lot of SEO professionals make use of unethical work that may offer high search ranking to a business, but it is certainly not the trick that adheres to the rules and philosophy of an SEO business. Firms that provide such kind of unethical services deal with black hat tactics that are not only considered as an aggressive measure to create a false impression over the Search engines but is also a big scam.
Such people do not provide quality content and focus on a stuffed keyword strategy. The information in the content provided is also unrealistic.
As search engines have become discerning to bad black hat strategies, the possibility of a spam website to disappear from the search engines gets higher. Especially, “Google” the king of all the search engines ban these web pages from its listings forever. Hence, these techniques stop working at some point of time and result in an enormous loss for the website owners.
9 Most Popular Black Hat SEO Tricks to Get Banned From Search Results are:
#1. Keyword stuffing in the content
Using the same keyword given in the title many times than required in the content is called keyword stuffing. As per the Google guidelines, the keyword content ratio is .05 or 1: 100. We can use different phrases or LSI (Latent semantic Indexing) of the same keyword in the content.
#2. Keyword stacking
Keyword stacking is also a type of Google Search Engine Spam. Collecting a pile of keywords together in a single content may also affect the credibility of the content.
#3. Hidden links or text
Using deceptive measures such as white text on a white background, minimizing a size of the font to 0 etc. To create links or hide text is considered as a manipulation and reach of webmasters guidelines.
Cloaking is another measure of delivering the content based on the users Ip Address in such way that content presented to search engine is different from what is delivered to users browser.
#5. Gateway pages
The redirection of search results to different page or domain by using java scripts or spamming the index through a doorway known as Gateway or Jumping pages. It falls under the umbrella of black hat.
#6. Spam blogs
To raise the rankings of a different website through driving the visitors from a blog is called spam blog. It is usually linked with selling or promotion of affiliate products or links.
#7. Duplicate content
The content present on the website which is copied or manipulated from some other source or website is referred as duplicate content and lowers your website ranking on search engines. There are many tools to check the duplicity of the content one of them is this.
#8. Social networking spam
Spamming through the creation of fake profiles, commenting, tempered messages, nudity etc on free social media marketing sites to gather a particular demographic audience for the promotion of our products or service. This is done usually through fraudulent groups or accounts targeting the internet users.
#9. Cookie dropping
When a user receives a third party cookie from a totally different site to promote affiliate products without making the user aware of it. This marketing technique is also known as cookie stuffing.
Undoubtedly, these tricks will help your website achieve higher online visibility, but remember that you are safe only until the time your site have not been reviewed by Google or other search engines. Once your site gets discovered as a black hatter, you become liable to pay huge penalties.
For all the amateurs in the world of Search Engine Optimization (SEO), it is important to recognize the kind of techniques they are making use of. If your tricks are unnatural and violate the terms and conditions of the Google, you can actually get blacklisted and banned from search engines. The penalty can even be higher than your real earnings.
It’s better to be on a safer side than taking a huge risk of doing black hat. There is a very old saying, “slow and steady wins the race,” so why not reach the peak by crawling slowly. After all, getting banned from Google will increase your problems and can have an adverse impact on the credibility of your business.
Google-approved SEO techniques may not appear to be an appealing concept at times, but it is a sure shot way to online success.