Twitter is a microblogging social networking site to read and share the small messages known as tweets. You can get connected with your friends and interact with them, give updates about your do’s and whereabouts through wide social coverage in India and abroad. Very easy to use and follow through mobile or PCs, just get yourselves registered and start tweeting to the whole world out there. Today we will discuss the small mistakes in twitter marketing strategies which will destroy your efforts.
#1. Frequent Tweets at Optimal Time
Posting tweets more often are admissible when they are posted on the good day time. When tweets are posted at odd hours of the day or night that might disturb or even irritate the reader, this may lead to an unfollow pattern of likes and retweets.
The maximum number of tweets in a day is suggested to be limited to 3-5, however, there is no such hard and fast rule if made at the appropriate time.
#2. No Use of Hashtags
Using hashtags in a tweet can get more attention from the reader of that particular subject or topic. Hashtags are as important as the perfect timing for a tweet post, taking relevant and fascinating titles.
#3. The abundance of Links in Tweets
Social media marketing involves providing links to various webpages, products, services, etc. Which are related to the post but make sure they are not flooded with the links. Genuine followers didn’t like getting links, again and again, Try to tweet some motivational or leader quotes.
#4. No Media
It is often said, “We remember what we hear, but we always have in mind what we see”. You should not always tweet only content, doing so maybe a case that your tweets are not much liked or shared. Usage of images, infographic pictures, etc. May help you resolve this problem.
#5. No Knowledge of Followers Psych
Every marketing strategy is failed if you don’t know about your followers. Knowledge about the likes/ dislikes, the content type needed or other interests of the follower may make your work nil. It is therefore important to study the psychology of the behavioral patterns of the reader groups who are targeted with that post or tweet.
#6. Non Desirable Content
An attractive, informative, useful content is always liked and shared by the readers. Tweets must contain some desired content for the reader or follower to get more stars and retweets.
#7. Remarkable Tweets for Getting More Traffic
Tweets which are useful and liked by the readers are memorable, and this is one of the best twitter marketing strategy to post such rich content tweets.
#8. Twitter’s Place in your Marketing Strategy
Place of strategy in your marketing campaigns plays an important part, whether you want to popularise, increase sales, or gather social media together. Identify the role to be designated to twitter in the plan of action for better execution of marketing strategy.
#9. Not Retweeting or Following Other’s Content
If you are not giving others credit for their posts and tweets containing good information through liking or retweeting their content, this may take you back to their position and no one will do the same for you.
I hope this blog helps your business to success with twitter marketing and strategic plan.