Social Media Marketing provides you huge market for your online business and services, but why out of so many people only a few people able to make money online or use social media to get benefit in their business?
The main reason is many of us forget to look to the core strategies of social media, how it works or how hard and time-consuming it is to stay active on social media. Many of us just read a few articles online about social media marketing and start applying the strategies without analyzing that it is worth or not and usually end up with a lot of myths.
Here are a few Myths About Social Media Marketing which you need be careful about :
#1. No Cost Involved :
This is one of the very common myth across, the reason for this is that because Facebook, Twitter, Instagram, Google+ does not charge you anything for setting up an account, but the key thing, which is forgotten here is that my most of the people is that although it is free you have to invest a lot of time (kind of a cost), effort and research in order to get it right at the very first go.
So although it is free, but there is a lot of time spends behind it that is ultimately a big cost. Apart from time there are sponsored ads on social networks which do cost little, but again kind of useful to target your customers/traffic.
#2. Difficult to Delineate Benefits :
There are lot of people in the marketing who still feels that it is really difficult to stake out the benefits which we get from social media marketing which is not entirely correct, there are a lot of metrics available in social media which can be measured in order to find out he benefits some of them include counting comments, counting likes, number of visitors on your webpage, number of shares of your post, so all in all you can keep a track of all of them and try to work on these metrics in order to increase the brand and reputation and if you see those numbers increasing that means it is definitely getting staked out in your favour.
#3. Quality Content is Enough :
This is really a very big myth in Social Media Marketing, that if you write quality content people will keep on coming in automatically and it’s not entirely true. Quality is the first thing which you needs to do but you won’t be able to sell a good product/services without marketing and similar goes for quality content, once you write it you need to make sure you promote it on social media, use proper hash tags, share it with other people, use micro-blogging sites like Reddit, stumble upon the share the content, so promoting good content is also very important.
#4. More Followers Mean More Success :
Again one of the common myths that increasing the number of followers on any social media platform is the key to success because there are many people out there who follow your brand or your pages so that you reciprocate the same or perhaps people follow your brand, but don’t see your updates or not interested in becoming a customer, so in such cases it is very important to interact on all the social media platforms, engage your followers with some contest or with some discussions to make social media marketing a big success.
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There are many online services available which will provide you with huge follower base and you have to pay some amount for same, but such followers are not targeted one and will gradually unfollow you. So concentrate on followers who are really interested in you rather than just making that follower number look big.
#5. Available on All Social Media :
This again a myth that if you register your brand on every social network available – plenty of chances are you going to get more customers. It is a complete fallacy because, there are hundreds of them and even if you register on all of them, then it would be very difficult to maintain them, as it is not only about having profile for your brand, but it also about attracting targeted traffic and for that you need to interact more on Social Media, which is not possible to do effectively if you are online on all of them available.
Another reason is that your brand might not be suitable for some of the social media, so instead of making a brand profile on each and every social media, you should try to focus on the limited ones.
Above are a few social media marketing myths which everyone should keep in mind to get online success.