Search Engine Optimization is one of the biggest tools to take your business to places on the digital world. A huge chunk of money goes into the pockets of SEO experts and optimizers that assure you to bring your brand into the limelight, ultimately, catching the potential customers. However, among this vast market of promoters and SEO experts, it is very difficult to find the genuine team who will guide you on how to go about the entire SEO process.
Many will misguide you, others will delay your results simple because of filling in their own pockets. Therefore, it is important to be aware of some basic rules and principles of optimization and has know-how of certain SEO lies that you should never believe!
1. The Google Certified Partners
In spite of being Google Certified, your SEO ranking may not boost, simply because the process works on the action-reaction of keywords and not because of any connection between two parties.
2. We Know How Google Algorithms Work
Certainly, this is one of the biggest lies any SEO expert would tell you, simply, because Google has a completely complicated format of deciding on the ranking system. There are hundreds of factors that decide upon the positioning of your site on Google. Nobody can be a master of all! Those who say that they know it all are lying. Google revamp his guidelines frequently and it takes a lot of efforts to maintain good ranking on the web.
3. We Can Help Every Industry Segment Rank High
For any campaign to be successful, understanding its target audience is of utmost importance. Until and unless you get into the nerves of your consumers, you will not be able to understand what they are looking for. Since, it is a complex industry and every product segment has a different set of keywords, only an experienced SEO experts will be able to extract the most searched keywords which will help you raise your website ranking.
4. SEO is Not Affected By Duplicate Content
Those who suggest you the same should be immediately removed from your team! The point here is that a good quality, unique, fresh and crispy content boosts your ranking on the web pages. Google has a strict criterion of judging the quality of the website and content originality is one of the major factors that influence the ranking. Hence, you should always avoid publishing stubs, avoid similar content, and reduce boilerplate repetition.
5. All You Need to Boost Your Sales is SEO
Although SEO is your card of ace unlike poker, it will not lead to good returns without the support of other factors like social media marketing, content marketing and pay per click ads. The content has to be unique, stuffed with sufficient keywords and should have efficient PPC (Pay Per Click) campaign.
6. The More Backlinking, The Better Ranking
It is true that backlinking attracts traffic onto your website but it is also important to keep a tab on the places where links are generated. Irrelevant, illegal and unauthorized links do not add to the quality of your work and hence, may not be beneficial in any way. Make sure to ask your experts regarding the complete link building strategy which is authentic, legal and ensures positive results.
- BackLinks : Why Does it Play an Important Role in SEO
- How to Build High Quality Backlinks to Improve Website Traffic ?
7. Submitting Your Site to Directories Will Bring Positive Results
Again, the issue of authenticity and reliability comes in. If those search engine directories are not legal, posting your site link is a complete waste of time. This will not only lead to unnecessary hassle but might calls for a penalty from Google.
8. You Will Be on The First Page of Google
Although you may be attracted to this fact but this might not be true on all the 356 days of the year. Google ranking changes on a daily basis and those claiming to get you on the top slot should be kept at a distance. We recommend you to opt for someone who has a successful track record and those who do not boast unnecessarily.
9. Google Recommendation Will Take You to Places
Following the instructions from the internet giant is good but it is also known that Google generate its revenue from Google Adwords. Therefore, instead of blindly following the rule, it is important to understand the nerve of the market and go with the flow. Understand your target audience, find out what they are looking for and serve them accordingly.
10. I’ll Fix Your SEO in a Month
This is also one of the biggest lies of search engine optimization agencies. It is not a one-time job; it is an ongoing project that needs constant attention and optimization. Depending upon the trending topics and keywords, the content has to be modified from time to time and SEO strategies are twisted accordingly.