You can rank any page on Google search engine If you know the working on page SEO techniques.
With this post, you will learn What SEO is ?
their benefits and how SEO On-page techniques helps your blog to fetch rank easily.
What You Will Learn With This Post:What is On-Page Search Engine Optimization?Benefits of On Page Optimization in SEOTop On Page SEO TechniquesUse Main Keyword in URLUpdate Meta TagsOptimize Heading TagsFresh Your Page ContentOptimize Your Content with Main or LSI KeywordsOptimize Your Page ImageMake Two Sitemaps
What is On-Page Search Engine Optimization?
On Page Optimization is the hardest job in Search Engine Optimization. You have to perform this task on your website pages which help your site to rank higher on Google & other search engines.
This work is totally controlled by you or website coding such as content optimization, meta tags, heading tags, image optimization etc.
If you focus on these tasks, you’ll see your site organic traffic on your site gets increased. We all know that the Google has become more advanced day by day.
One of the major factors of on-page SEO is relevance.
Now the question is:How relevant is your site page to the search query?
For Optimizing the Page You have to think in this way …..
Benefits of On Page Optimization in SEO
- It improves Organic Traffic
- Improves Page Authority
- Helps You To Get Natural Backlinks
- Increase Leads & Subscribers
- Reducing Bounce Rate
- Getting Traffic from Social Media
Top On Site SEO Techniques
If you use following techniques in right way then you’ll see your site getting relevant organic traffic
Use Main Keyword in URL
After researching the keyword the next step is to target that main keyword in your product page or blog page URL.
If you include SEO friendly URLs to all website pages. Using these URLs Google will crawl your site better. Let’s take a look at this page.
Here I use the relevant keyword in product page URL.
Update Meta Tags
Next step is to optimize your product meta title and meta description, these tags are showing on Google search result like this.
If your main keyword is “Sony VAIO E Series Battery” then use them into your Meta Title as you can see in the above image.
As per Google on-page search engine optimization guideline, the title should be meaning full, Unique and is of 60 to 70 character not more than that.
Example: If your page is about ‘Bakery Shop in Delhi’
Then Include ‘Bakery Shop in Delhi’ within your page meta title,
like this:- “Best Bakery Shop in Delhi NCR” or “Online Bakery Shop in Delhi NCR City” etc.
Also use short and unique meta description for the product page. You can use upto 160 characters in a meta description. Include relevant or related keyword in the description.
Example: If you like to write a meta description for ‘Bakery Shop in Delhi’
Then write – Are you looking for the famous Bakery shop in New Delhi NCR. Here we provide you the free home delivery service on your first order, Call now +91 99999999,
keep these things in your mind while optimizing the meta tags of your blog.
Optimize Heading Tags
Here I share the screen shot of the same product in which I target my main keyword in Heading 1 Which is reserved for Product Title, and related keyword to Heading 2 of the product page.
You can use more H3 & H4 tags in your content. Google use these tags to understand the important parts of content.
Fresh Your Page Content
This is the first step while doing on-page optimization for your product page. Don’t copy content from competitors sites.
Try to give the fresh and unique piece of content to your product or blog page.
If you are unable to write content by own, hire a freelance content writer. They will write for you and deliver you the good quality content.
Read an Honest Grammarly Review 2018 (The Complete Plagiarism Checker Tool)
It’s a one-time investment for your service or product page.
Optimize Your Content with Main or LSI Keywords
After publishing the blog/content on your website. Now, you have to optimize it for Google.
Put your related keywords or main keyword in the first 100 words of your content and target the same in last 100 words as well.
If you don’t know how to get related keywords then this Guide to LSI Keyword will help you.
Optimize Your Page Image
If you publish the content/product with some images then you have to optimize it for search engines.
Don’t use heavy loaded image. It affects web page speed. This is the important point to understand.
Resize them with some online tools and try to put the keyword in the name of an image. Use main keyword or related terms in Image Alt tags. It is also a good on page optimization techniques.
Make Two Sitemaps
A Sitemap is the bundle of web pages of your site which tells Google, bing, yahoo and other search engines about the navigation of your site content. Search engine robots or web crawlers read this file to get the information about the pages of your site.
There are two types of Sitemaps:
One is for web crawlers and other is for visitors and users.
For web crawlers, you can make a Sitemap.XML file format via this site and submit it in webmasters tools.
For users you have to design it by own or your designer will make the sitemap in HTML format and place it into your site footer area.
The above given techniques for on page SEO will boost your site traffic and business as well. If you focus on quality content, heading tags, image alt tags etc. Write for humans not for robots.
If you like these on page search engine optimization techniques then left a feedback.