Today, social media platforms and other digital mediums are creating ripples in the sea of cut-throat competition and marketing scenarios. Start-ups as well as corporate houses are equally scrutinizing all the digital mediums available in the market up to an extent that nothing is left in between to capture the essence of the platform.
Facebook, Twitter and Instagram are some of the biggest social media sites that have evolved to an extent that they have the power to influence the ROI of businesses and the ability to engage the top MPs, police authorities or even the Prime Minister of the country. In this herd of social media, Snapchat is fast emerging as a popular website that has the potential to boost small business to a great extent.
Started off as a one-on-one message service, Snapchat is now being used by approximately 100 million users daily.
Its specialty lies in the fact that the messages get disappeared within seconds. In addition to this, there are end numbers of filters, fonts and creative crayons that creates an amazing set of pictures and videos that engage people to a great extent. Options like stories from friends and news updates and advertisements from big brands like ESPN, McDonalds, Samsung is a sign of a huge growth leap.
Snapchat is one of the fastest growing social networks for 2 years in a row. Although, the target users of the media is between the age group of 18-34 years and the advertising might cost you a bomb because of the fact that its new, the medium still shows signs of great potential. Small businesses and SMEs can use this medium to flourish in a big way.
Here I Share 8 Points to Use Snapchat For Business Success
Although, all the social mediums are highly interactive and engagement based, Snapchat lets you be in touch with your contacts in real time. You don’t have followers or likers but you have contacts with whom you can talk on a regular basis in real time. You can update people on a daily basis about a new makeup technique, specials on the menu of your restaurant or selling off products and items to a more targeted audience.
Unique Story Format :
You can share your story through snaps clicked over a period of time which will get disappeared after 24 hours. Start-ups can create daily updates and contests wherein you can ask people to share the snap of the product or similar other things. This way people are engaged and at the same time companies can create a brand image and popularity amongst the users. You can schedule and promote the launch of the product and get instant feedbacks and reviews from the users.
Cross Promotion :
One should never forget the importance of linking advertising and promotion on various platforms. By creating Snapcodes and sharing them on Facebook, Twitter and other social media, you can grab the attention of users from that site. Reaching out to a maximum number of people is the key.
The New GeoFilters :
These are a new feature of this popular app. Using Geofilters, you can create, promote an event, special occasion, launch party and attract maximum number of audience. It is one of the cool ways to capture the attention of your young audience. You can post live events and updates to your group and engage people while popularizing your event.
Videos for Product Demos :
Since, the medium is highly interactive and engagement based, you can upload small footages of your products and goods. Make the video interesting, short, crisp and catchy so that you have maximum number of views and responses. If you are a café, a nice coffee recipe would be ideal to post at the start of the day. A make up tutorial or demo of a technical machine are definitely going to attract audience.
Always work hand in hands with other business and ask them to promote your enterprise on their Snapchat and vice-versa. This is an ideal way to grow by collaboration. Since, the popularity of the businesses can cash on to promote one another.
Launch pad For New Products :
While the new products are still not out in the media, you can release its launch on Snapchat with inside news, gossips and updates. Various designers and fashion houses like Rebecca Minkoff and many others launch their collection on Snapchat before it is being released. Posting behind the scene videos of your team and the entire process of coming up with a product is always an interesting idea to put through.
Perks, Incentives and Discounts :
Occasional offers and innovative contests like taking a selfie, creating a doodle or promoting your product on social media can be an interesting way to use Snapchat for your brand promotion. Users are engaged actively and discount coupons attract more customers towards the brand.
In a nutshell, Snapchat is a budding social media platform in India and has achieved great popularity overseas. By exploiting the medium to the fullest, small businesses can use their marketing and promotional budget judiciously. With amazing features and user friendly interface, Snapchat doesn’t let its user leave the app by simple boredom. In addition to marketing on Facebook, Twitter and Instagram, it is advised that one should adopt Snapchat for marketing business as it offers you to connect with the young users who are the potential consumers of the products.
Tapping the potential of a budding medium is the best way to market your business as your business will grow with the app. Hence, Keep Snapping!