There are large numbers of social networks and we all spent our maximum time on social networking website for socializing, branding or sharing knowledge. No matter what is the reason, but we do spend our lot of time on social networks.
Pinterest is one of such popular social network which helps you to target your audience by posting images, videos or articles. The main reason that people are inclined towards Pinterest is that it’s quite easy to pin images/videos/articles and to make it viral. It is one of the best ways to increase SEO Traffic of your site. In this article, I am sharing a few important tips to using Pinterest for SEO.
6 Pinterest Search Engine Optimization Best Practices
#1. Use Targeted Keywords :
The first thing which comes to mind while doing SEO is Keyword. If you know about SEO, then keyword wouldn’t be a new term for you. Search engine loves relevant keywords and when you use relevant keywords in description of your pins, categories of your pins or even in your profile content then the chances of getting more traffic and followers increases. When you use keywords effectively, then it would be easy for targetted audience to find your pins.
#2. Link Building :
With the increasing popularity of Pinterest, we must never miss a single chance to drive targeted traffic to our website. In earlier point, I shared with you that to make your pins easy to search you should use keywords. Once you start getting good pin views, you must know how to drive those visitors/followers to your website.
Pinterest allows you to add link URL to the description of image. You just need to add URL of your website and interested visitors will surely click on link to get more information. Many of the people pin very useful offers, but don’t add URL of the website because of which they lose many targeted visitors to their website.
If you add your target page url with offers and images then you will gain no-follow backlinks from "Pinterest". Social signals and Pinterest-Popularity or links from Pinterest has nothing to do with ranking. They’re all nofollow links anyway.
#3. Use Tools To Pin Your Content :
It takes a lot of time to be active on social media and that too on so many social sites together, thus many digital marketers, website owners prefer online tools or software to manage their social network activities like scheduling posts, updating posts on multiple social networks, following or unfollowing people, etc.
There are many tools such as Buffer, IFTTT, ViralTag, Hootsuite are available which will help you to pin your images or schedule your images on specific time. Such tools help you save your time and to maintain frequency of your updates, which is very important to gain online followers.
#4. Build Community :
Social networking website is all about promoting yourself and your services. If you are consistent with new and useful updates, then the chance of building community increases. Just like groups/pages on Facebook, you can join “boards” on Pinterest. You must target same niche boards, so that you can contact other users and share/re-pin each other’s pins.
Another point to remember while building contacts on Pinterest or any other social networking website is to comment on other’s pin, but make sure it’s genuine comment, not just spam. Once the community is built, your contacts will surely visit your website and targeted traffic would increase that is really good for SEO.
#5. Linking to Other Social Media Sites :
While you pin any image, interest gives you an option to share it on other social networking websites like Facebook or Twitter. You can keep updating other social networks with your Pinterest profile URL so that your followers/friends can add you on Pinterest as well.
You can also add PIN IT widget on your website so that whenever any visitor on your website likes any image they can instantly pin the image with just a click. Linking to other websites helps you drive traffic to your Pinterest profile as well as your website that is always better for SEO.
#6. Attractive Images and Description :
We all agree that images says a lot more than words and Pinterest is all about sharing amazing pictures. There are millions of images on Pinterest and if you want that your images will more searched or noticed then you need to post an attractive images with good quality and relevant description.
You will notice that the images which are popular or get high repins are the ones which have proper description and others can easily understand what image is all about. This will help them to pin images on their boards. There are many online tools available which will help you create good images for Pinterest such as PicMonkey or iPiccy. Thus, work on creating attractive images/videos and pin it on Pinterest to attract relevant traffic to your website.
So these are a few strategies to use if you want to get benefits of SEO with Pinterest. These are no rocket science, you just need to be patient and maintain frequency while updating your pins. Gradually targeted audience will follow you and your website. Meanwhile, why don’t you share your Pinterest SEO tips in comments? We would love to know your views.