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Home » Digital Marketing » How to Learn Digital Marketing?

How to Learn Digital Marketing?

January 25, 2018 By Author Leave a Comment

The buzz for digital marketing is everywhere.

 Maybe, we are so much dependent on the internet these days that we cannot let our business flourish by merely following the traditional marketing gimmicks. 

 In my marketing career, I have only seen more and more people enrolling themselves in digital marketing courses so that they can learn internet marketing.

 Primarily, the past decade had been a golden period in the history of online marketing as the use of internet reached its peak during these years and the trend is further expected to grow in the coming years.

That is the reason; I am one of those marketers dedicated to imparting online marketing education to newbies so that they can kickstart with their career in the field.

This article has been specially written for sharing digital marketing learning tips with marketing enthusiasts within the comforts of their house. But before that let me share with you all the benefits of learning the same that can inspire many of them to kickstart their journey in this field.

how to learn digital marketing online

Four Top Benefits of Learning Digital Marketing

  • Marketing skills get boosted - Truly speaking, the craze for digital marketing is booming with each passing day, but at the same time the cut-throat competition in the field makes it tough for the marketers to survive in the business. The marketer needs to be shrewd, smart and highly skilled in playing it right. When you learn digital marketing, your skills automatically get boosted as you tend to understand the intricacies of the online marketing tricks.
  • Jobs with handsome salary - As the demand for digital marketers is growing every day, many job openings in the same field with high pay and perquisites are being observed in the recent years. So you can skill up your digital marketing knowledge either by joining a full-time digital marketing course or can learn internet marketing free of cost by going through available online content and YouTube tutorials. It will help you yield a decent job with handsome salary.
  • Freelance projects - Freelancing is the latest FAD, and digital marketing offers a lot of scope for taking up the freelance projects. You can enroll with any of the freelancing websites and can also earn a decent project for yourself by surfing through these sites. There is a considerable requirement for online marketers, and you may get hired after learning it.
  • thumbs-o-up
    Earn from home - Whether you take up a job or a freelancing project in this field, you can work from home in both the cases as you only require a desktop and an internet connection. When you have both of these at home, you don’t need to step out of the house to work. And guess what else? You can save a good deal of money that you would have spent after transportation. Isn’t it cool?

11 Best Ways to Learn Digital Marketing Online

“How do I learn digital marketing?” Is this is a question pinning your mind, let me tell you that it’s pretty easy to learn and understand.

At the same time, you also need to seriously give a thought to starting your career in the concerned field.

Staying updated with the Google policies, dedication, and hard work are the keys to succeeding in the market.

I have discussed below 11 ways to learning internet marketing. Just go through them for acquiring a better idea for the concept.

#1. Google School - Google Online Marketing Challenge

I am sure most of you must not have heard about it. It is one of the exciting global competitions online that is conducted by Google every year throughout the world.

Indeed! It is a lifetime opportunity for learners where a team of 4-5 students is assayed with $250 Google Adwords budget.

The students are expected to run an online marketing campaign out of the existing budget either for a non-profit organization or a real business entity. The campaign is reviewed by the Google’s panel judges, and the best campaign gets an award for their efforts.

The winner is selected by the success of the campaign and the quality of the reports generated by them. It provides students an opportunity to learn advanced marketing skills and offers a chance for a practical learning experience.

If you are looking forward to jumping in the game, the hands-on experience here is undoubtedly the best way to learn digital marketing.

Click here to get details of this course.


#2. Online Blogs 

There are so many online blogs that may contribute to your knowledge. Just go through these blogs for gathering as much information as you can. These blogs share the recent developments on the market. Here I am sharing with you all the information on the top digital marketing blogs where you can learn internet marketing free. Here we go!

Neil Patel SEO Blogger

Neil Patel is a marketing expert, consultant, and a speaker.

He is also a top marketing blogger in the industry dedicated to imparting online marketing education to entrants in the market through his write-ups. He is the owner of Neilpatel.com and is the co-founder of Crazy Egg, Kissmetrics and Hello Bar.

Neil Patel  //  Co-Founder of Crazy Egg, Kissmetrics & Hello Bar.


Brian Deal from Backlinko

Brian Dean is a founder of Backlinko and Smartblogger. 

You can follow his blog for learning advanced on page and Off-Page SEO Tactics and backlink techniques. He also share how to write and present your content for good user experience. 

Brian Dean  //  Founder of Backlinko.com



tim soulo from ahref

Tim Soulo is the Head of Digital Marketing at Ahrefs.com

Tim Soulo is a leading marketer in the field and readily shares his knowledge by publishing the detailed study on the market researches he makes. His blogs are indeed one of the best platforms to update oneself and boost one's skills. He share the valuable and detailed SEO guides at Ahref's Blog.

Tim Soulo //  Co-Founder of Crazy Egg, Kissmetrics & Hello Bar.

alex chris

Alex Chris is a founder of ReliableSoft.net 

Alex is the Digital Marketing Consultant having Upto 15 years experience. He make SEO strategies for small & big businesses. He write blogs on SEO On page work and off page link building. You can visit his blog and learn how he increase their traffic upto 500K/Month

Alex Chris  //  Founder of DigitalMarketingPro.net & ReliableSoft.net

DiggityMarketing, Copybloggers and Moz Blog are the other blogs that you can follow for doing self-study online marketing.


#3. YouTube Channels

Subscribe to YouTube channels dedicated to online marketing.

These channels provide advanced tips and tricks related to SEO and other internet marketing tips through their videos so that the viewers can learn advanced digital marketing basics without enrolling in a full-time course. 

Here is the list Top Youtube Channels:

  • Ahrefs SEO Videos
  • Growth With GOOGLE
  • Neil Patel Videos
  • Gotch SEO Videos
  • Brian Dean Videos


#4. Learn from Podcasts

Podcasts has been on the scene for quite some time now. Just download any of these episodic series of video files or digital audio and follow them for learning it conveniently without any mess. It’s as simple!

Here I share some top podcasts resources for learning Digital Marketing

  • Social Media Examiner Podcasts
  • RainMaker.fm
  • Player.fm
  • Call To Action Digital Marketing Podcast By Unbounce
  • SEO Podcasts


#5. Udemy & LinkedIn

Still perplexed! Where should I learn digital marketing?

Not to worry as you can enroll in any of the udemy courses and can receive education related to internet marketing.

Even LinkedIn is a great place to explore more about SEO and other marketing basics as you can follow the experts in the field and their blogs.

Also, you can utilize your share of networking on LinkedIn and can deeply analyze the benefits of networking in the online marketing industry.

  • Udemy​.com​
  • Digital Marketing Learning Centre By LinkedIn


#6. Google Android Apps

Thanks to Google Android Apps that offers scope to the beginners and professionals in the field for enriching their knowledge through their videos and tutorials.

You just need to download them on your Android phone for nurturing your online marketing skills. Whether SEO, PPC, Social media or content marketing, you can get to learn anything of your interest here. 

  • Download SEO Tips for Beginners
  • Download Digital Marketing Learning App By Eniseistudio
  • Download AdWords Exam Prep 2017 Edition App By SkyToday E-Learning INC
  • Download The ShowAcademy App


#7. Learn from Experts

Don’t get swayed away by the question “how can I learn digital marketing” anymore as you can always approach experts in the industry for the same. 

They are the best teachers and guides in your learner’s journey and can help you come out of flying colors in your expedition.


#8. Wordstream PPC University

PPC or Pay-Per-Click advertising is a part of an online marketing curriculum. Your digital marketing knowledge is incomplete without studying this important chapter.

If you want to learn it free, no other resource than Wordstream PPC University can be a better help as this is a free educational resource, where PPC experts of the industry help you learn Pay-Per-Click.


#10. Lynda.com

Lynda.com is another online education portal where experts of different industries offer video courses on subjects like digital marketing, SEO, content marketing, software, business skills, and a lot more. You can access the free trial by clicking here.


#11. Amazon Kindle or eBooks

You can follow different digital marketing eBooks to learn online marketing skills. Kindle book reader is an incredible platform where you can get access to hundreds of such eBooks, or you may download them online for a little price.


#11. DSDM.in Institute

DSDM.in Digital Marketing, is a booming digital marketing institute that is devoted to imparting education to the professionals and beginners in the concerned field.

Harmandeep Singh, the founder and coach of the institute, is a certified expert who provides value-based marketing knowledge to the students. You can also follow his blog for learning digital marketing essentials.

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Filed Under: Digital Marketing

About Author

Harmandeep Singh, The Founder of "DSDM.in Digital Marketing Institute". He is an Entrepreneur, Domain Investor, Digital Marketing Coach. He helps more than 20 eCommerce Brands in India to improve their product sales. Connect with him on Twitter and LinkedIn

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