Every webmaster knows that the SEO is so advanced these days, There are a lot of factors works behind optimization. Domain Authority is one of them.
It helps your site to rank on SERPs. Means More Traffic = More Followers + More Leads for your business. In this post, I am going to explain how you can increase your site domain authority, but before that we have to know about DA.
What is Domain Authority in SEO?
Moz Developed the logarithmic score between (0-100) known as Domain Authority, which predicts how well a site domain will rank in SERP's. It is based on a lot of factors like, Moztrust, linking root domains, total number of backlinks, social signals, Mozrank, site bounce rate, site speed etc. There are up to 40 signals included in this calculation.
Top 10 Benefits of High Domain Authority
- Your pages get ranked on Google search engine.
- Your visitors/traffic trust the information which you had shared on your site.
- Other search engines trust more on your site.
- Your Post will get more comments and feedbacks.
- Your site will get natural backlinks.
- High DA will get you more guest posts from bloggers.
- It increases newsletter subscribers.
- Increase in leads and conversions.
- Advertisers approach you for advertising their business.
- Get more social shares.
10 Speedy Ways To Increase Domain Authority in 2017
#1. Earn Natural Backlinks
The links which built naturally without any demand are known as natural backlinks. When other bloggers & site owners find your content, images or videos are useful and add some value to their site pages then they link back to you.
Now the question is this, How to earn these NATURAL Backlinks?
Yes, you can earn these links by publishing link-worthy content.
So, Focus on earn links than building. These links are high quality and really help your site to increase domain authority.
#2. Quality Over Quantity
If you are running an online e-commerce or services site, then you know the importance of quality backlinks. If you need to rank your page on Google then you have to build backlinks.
More Backlinks = More Traffic.
Building Quality backlinks is a time-consuming job in SEO.
1 QUALITY backlink can improve your site traffic from SERP's.
But you need to build it on high-quality site. The sites which have high-value content and update frequently can increase domain authority of your blog.
Focus on quality rather than quantity. Do guest posting on same niche sites. Publish some article on Ezine Article and LinkedIn websites.
#3. Be Consistant
This is the biggest challenge of blogging.
Producing good content has consistently been the hardest part of professional blogging. If you write daily and update some value on your site. Then Google crawlers will index your website faster and the domain authority will be increased after a month.
Whenever you feel inspired and the ideas come to your mind and you feel good then write some words on it and update it into your blog post.
If you want to continually grow your blog, you need to learn to blog on a consistent basis. - Neil Patel
#4. Post Priceless Content
If you are really serious to gain your site domain authority, then post an epic piece of content on your site. Writing high-quality evergreen content takes time, but their results really improve your site DA.
If you post 800 or 1500 words of content and the blog content is not good then nobody will link to your site naturally and the reader will never come to your site again. Try to make them better, Make pages primarily for users, not for robots.
Give some value in the article, add some pretty pictures, video guide, info-graphics in the content, avoid grammar mistakes and keyword stuffing, solve the user problem.
Engaging and SEO optimized content attract readers and appeal them to bookmark it, link to it and share it with their friends and relatives.
#5. Domain Age Matters
As per marketing expert belief an older domain earn a greater level of trust with search engines like Google than a younger domain. Matt admits that the domain age carries very little weight in the Google algorithm.
Older domains really ranking well in SERP's, Keep updating your site and your website will gain DA. You can check the DA of your site or others via Smallseotool and Webconfs domain authority checker tool
#6. Less Bounce Rate
If your site navigation and content is not good, then visitors who come to your site will leave immediately without viewing any other page. Each page has its own bounce rate.
The High Bounce Rate = The Lower Percentage of Engaged Users.
You can check the bounce rate report of your site pages from Google Analytics tool. Find out the bounce rate of your site popular pages and fix them.
There are 7 Reasons Your Landing Page Can Have High Bounce Rate
- Your site does not have responsive design
- Your site is difficult to use.
- Ugly visuals
- Too many call to actions
- Content is full of Adsense ads.
- Poor navigation (Doesn't meet User expectations)
- Full of pop-up ads
Fix them all of the above issues to improve your blog authority and bounce rate.
#7. Internal Linking
Internal links are hyperlinks that connects one page to another page internally on the same domain. It is one of the most important factors of on-page SEO.
For example, above link is an internal link to another page on Dsdm.in.
A Good example of an internal link structure is Wikipedia.com.
Top 7 Benefits of Internal Linking Are :
- Internal links helps to pass authority from page to another page.
- It helps to rank others page of your site.
- It helps Google to index deeper sections of your site.
- It improves the user experience.
- It helps to improve the ranking for certain keywords.
- It helps to grow site Domain Authority.
- It reduces bounce rate.
So, Start internal link building and interlink your all post with related post.
#8. Natural Social Share
Do you know how top bloggers get more social shares?
Because they make great content people want to share.
People share content that teaches them something new & different.
GOOD content gets shared. BAD content does not.
Social media helps businesses to build their brand, sell their services and products. A simple change to social media strategy will boost your number of social media shares and with this effort, your site domain authority will be improved.
- Create better content than your competitor.
- Use catchy headlines.
- Install cool sharing buttons.
- Use pretty pictures in your content.
- Format your content.
#9. Link Out To Great Content
The simple way to collect links from other websites is to connect to those sites.
First, make a list of good content sites which have good traffic and great value on their blogs.
Now interact with those sites. If you discuss their content and link to them, they will also do the same.
In this article, I have linked to Moz and Small Seo Tools. Because they are relevant to my topic and add more value to my readers.
Note: You can use the "No Follow" attribute if you don't want to pass link juice to your competitor content.
Outbound or External Links not only help Google to understand your niche, but it also helps to improve blog authority and trust flow of your site.
#10. Clean The Low-Quality Link Profile
The difference between bad and good links is the quality of the website they are on. Low-quality links are simply ignored by Google Search Engine. Bad links hurt your site ranking.
There are lots of link removal services in the market. Most of them are expensive and do not give you the best result.
So finding low-quality backlink by yourself is a challenging task for every marketer to enhance site domain authority. I am going to share some tips which will help you find and remove bad backlinks that could your website.
Step 1: Go to Google Search Console
Step 2: Click on Search Traffic
Step 3: Click on "Links to your site"
Step 4: Now click on 'more" and "download more sample links"
Google will download all your site links in a CSV format.
You have to check your site links one by one manually and clean it.
Find the low quality backlinks and disavow them all with Google disavow tool
If your site has low domain authority score, then it doesn't mean that your blog will not rank and perform well on Search engine. It's just prediction. Give a good content and quality backlinks to your blog consistently, you will see the domain authority will be increasing soon.
Please let me know what you think about this post and also share your ideas on building up domain authority.