For any digital marketing campaign, content is the soul and heart. Until and unless the content is engaging, your entire campaign may not reap fruits. Whenever a person visits your website or social media page, it is the content that captures their attention.
Google ranking is also highly dependent on the uniqueness, freshness and creativity exhibited in the content. Therefore, it is important to develop engaging content before posting it on the web.
Tips to Create Your Content More Engaging and Shareable..
1. INTERACTION IS THE KEY :
Always make sure that your content is interactive. The reader should connect with the writing style and should never feel bored. If you are writing on any technical details of the product or explaining a process, your writing style should be conversational. This helps maintains the rhythm and forms a connection with the reader who will be looking forward to whatever you are about to say next.
Ask for suggestions in between and leave scope for comments and feedback on the write-up. By making it interesting, you are investing in a long term follower and an avid reader.
2. ENGAGEMENT & CALL-TO-ACTION :
Make sure to involve your readers actively by asking them to try new techniques at home and give their feedback. Mention questions and leave scope for answers and solutions to your query.
People are more likely to read and respond to a content that creates curiosity and motivate them to take a certain action. Use simple, easy to understand language which is compelling yet not too pushy.
3. INCLUDE VISUALS :
Various reports and researches suggest that people respond more quickly to the content supported with visuals and attractive images. Since images bring freshness and break the monotony of words, readers are more comfortable reading text. They can relate to the image supporting the content.
Also, images and visuals are a great way to explain complex processes and technical details. You may also include videos that support your text and not interrupt the flow. A good image or a video add depth to the article specially when dealing with the technical topic.
4. CONTESTS & CHALLENGES :
To keep things exciting, plan a small content or a challenge which will get your readers hooked to your content. This way, they will not only interact but actively post, share and like your content. A continuous interactive platform will gather more traffic and retain the visitors for a long period of time which is ultimately good for your website. Involve celebrity, renowned faces, social media and bloggers to extract maximum benefit from the opportunity.
5. TRENDING TOPICS ARE ‘IN’ :
Your content should focus on the most popular current topics. These are the news items and articles that people want to read currently. Articles and blogs on special occasions like Diwali, New Year, Olympic games any political move etc. attract a maximum number of readers.
Try to inculcate current fashion trends, popular stories, viral topics and trending hashtag in your content to give a boost to your content and escalate the number of readers. Mr.Prabhat share some ideas to create viral website which rock on social networks.
Apart from these, guest columns are also a great idea! Invite blogs and articles from fellow readers who would like to share their stories. This will keep them engaged and make sure that they will come back to your site. Creating an engaging content is not a rocket-science but a little technique and a lot of creativity can definitely create magic with your content.