Offline marketing is old school now, we all know that online marketing provides you more exposure and targeted audience. What would be better than Facebook Fan Page, when it comes to online marketing ? Facebook is one of the best social networking website and it’s just not enough to have a personal Facebook page because personal pages are for personal uses and for marketing your business you need to have a Facebook business page.
The major reason to have a different page for your business/website is that you won’t like to repel your friends or family by posting about your work again and again, nor you want to know your clients/readers to know about your personal life. Another reason is you can have a limited number of friends on your Facebook page, but you can have a huge fan base on your Facebook Fan page.
If you create a Facebook fan page properly then I am sure it’s going to help you gain a lot of followers and it’s very easy to create a Facebook business page. Check out:
Once you are login to you personal Facebook account, you need to click on “Create Page”.
Now you need to select the category your business/service falls in, for example if you want to make a Facebook page for my website then I am going to choose, Brand or Product.
You will get option to choose from drop-down menu and add the name of your website.
Now here comes the crucial part that is “setting up your page”. It is important that you give proper information about your website/services, so that it would be helpful to attract your targeted audience as well as search engines. Search engines do track Facebook pages and if you provide relevant keywords (without stuffing) and a proper description including profile picture, favorites, links of other social networking websites then there are huge chances that you will able to rank on search engine pages.
Facebook also allows you to create a customize Face book page URL so that it becomes easy to remember and search for other people.
Once you setup your Facebook page, next you need to change the setting accordingly. Like, who can post on your page wall, who can tag, which apps you want to connect, Multi language posts, post should be visible to all the public or not, showing favourite posts, etc. There are a lot of options given by “Facebook” to make your marketing experience best.
When you are done with the settings, you need to be aware of the Page wall, which means knowing how to update posts, number of fans you have, check personal messages from likers and even create an event right from your page wall. You need to maintain frequency in updating posts and always reply to genuine comments and messages from others.
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Facebook even provides you an option of promoting your page, but you need to pay a few bucks for that. I never suggest to opt for that because if you are sharing relevant information and engaging with others then gradually you will get targeted fans for your page. Facebook Fan page is a great way to expand and market your website/service/business, you just need to do it in a right way. So, start creating a business Facebook page for yourself and do let us know your experience.