The hype on SEO friendly content was beyond my understanding. The irony was that I was running a website without any knowledge of search engine optimization and the results were entirely negative. Gradually, I started to understand the market and decided to learn SEO.
Learning SEO proved to be a turning point in my life. I learned the intricacies of the same and helped my website flourish.
Before I discuss further, I would like to give a brief on Search engine optimization Copywriting
What is SEO Copywriting?
Wondering what is the meaning of SEO copywriting? I would reply in simple language. It is a technique to write a content for the website that is a mix of relevant and apt key phrases that helps the content become SEO friendly and allows to rank higher in search results.
Remember, quality content is the key to rule the world of search engine and generate traffic to website.
So if you are trying hard to generate quality traffic to your website, SEO friendly content is all you need to let Google recognize you as a distinct web entity.
13 SEO Content Writing Tips
Perplexed! How can you write SEO friendly articles? Here are a few content writing tips that contribute to the production of a specialized form of web content that search engines love.
#1. Unique Content
Apparently, content that is relevant yet unique is the key to deriving the desired results. Unique content can be described as the one that has all the attributes of the good content. It should be informative and must contain some extra information that has not been provided by the competitor’s website. Of course, it should be free of grammar errors, must sound exciting and above all, should be an SEO enhanced content.
#2. Work In Article’s Introduction
When I ask to focus on introduction specifically, it means that it should consist of a catchy title that can grasp the attention of the readers. Introduction is the most important aspects that determine the quality of content. If introduction can entice the interests of the users, it will definitely attract more readers and will result in lowering the bounce rate for the website.
One of the key aspects of SEO friendly content is that the keyword should appear within the first 100 words of the content. If you can use it in the first line of the writeup, that is even better. My focus keyword for this article is seo-friendly content and you can see that I’ve targeted it at the first line of the introductory para. Believe me, it works and infers results within a short span of time.
So better work on the introduction part for letting your readers know that the body of the article will be as engaging.
#3. Interlink Your New Post with Old Post
This is one of the best SEO tricks to incorporate for attracting more traffic to a website. Just try interlinking url’s of other pages in your website so that once the reader hail around your write-up, he must also click the anchor text linked to the url for generating more information. It is a smart method of knowledge sharing by yielding more traffic to other pages and enhance the Domain Authority of the website.
#4. Use Evergreen Images with ALT Tags
The magic of visual effects is incomparable. Making use of pictures relevant to the content within a content makes the article visually appealing. To make the image SEO-Friendly, it becomes necessary to add ALT tags to the images for Google to recognize the picture as your website’s property.
Suppose your content is about dangers associated with sugar consumption, you may add a lively picture of sugar crystals and then tag it as dangers of sugar consumption. It works as a keyword to the image and helps search engines identify the image’s association with a particular content. So when somebody clicks on the image, the person gets redirected to the website automatically.
Isn’t it a smart way to be industry’s pioneer in the online world?
#5. Use Latent Semantic Keywords (LSI) in Your Article
Before I knew SEO, the term LSI keywords always appeared alien to me. The only question that popped up in my mind always was that why do keywords need to have categories. But, deliberately I understood that sometimes splitting up things in categories is more convenient and easy to understand and incorporate.
Let me explain by giving an example:
Suppose you want to start a blog on English learning classes, but there are already so many competitors that reaching the target audience won’t be easy. Without a doubt, most of them must have already worked on a keyword “English learning classes” and reaching the top pages of the Google by targeting the given keyword becomes a tough deal to crack.
In such a case, we use related keywords to the main keyword to help search engines recognize the content. Maybe “English learning courses in India” or “online English training classes” are more relevant and low competition keywords that help the website to rank higher and hence becomes an LSI keyword for the same.
Thus, Latent Semantics Indexing Keywords or LSI Keywords are the related keywords to the primary keywords to let the search engines recognize your page.
#6. Write Better than Competitors
Writing strong SEO content that too better than competitors should be your utmost goal. When I say better, it means better in every aspect. It should have a good flow and must be written in a very simple language so that every kind of a reader can understand the essence of the content.
It should contain generic information and must have some new information in its store for the readers. In simple words, it must contain a piece of information that has not been revealed by any of the competitors earlier
#7. Choose a Catchy Title
Needless to mention, a catchy title enticing enough to grab the attention of the target audience can do wonders. An appealing title generates interest in the mind of the people and persuades readers to read it further.
#8. Avoid Keyword Stuffing
Again, keyword stuffing is always discouraged by search engines as it degrades the quality of the content as well as impairs the reading experience of the readers. It is against the norms of search engine optimized content.
If you write content of 400 words then use the main keyword 4 times. 1%-2% of the keyword density is a good number and must not exceed the recommended limit.
#9. Link out High Authority Web Sites
Internal and external linking are the reliable on-page SEO tactics that can be incorporated for enhancing the Domain as well as Page authority of the website. Link your web page to high authority websites as it helps your website to get recognition and enhances the rank of the website.
If you are a blogger and educating people about blogging tips, you can give them a tip on the ways to improve writing and link it to a high domain authority website like Grammarly. Obviously, it will have a significant impact on your blog that too on a positive way.
#10. Keyword Placements
We discussed above that keyword stuffing will do not good to your website’s reputation. Apart from the stuffing aspects, you also need to understand that the placement of the keyword is equally important. There are a few points to remember regarding the same:
- Always place your keyword in the first 100 and last hundred words of the article. It helps Google to determine the key phrase of the blog.
- Do not overuse the keyword and place it as it is in the body by maintaining the density to 1% - 2%.
- Make use of LSI keywords to make it sound natural.
- Do not forcefully place the keyword if it does not fit well in the sentence. Always use it in a way to make the reading flow sound natural
#11. Use Sub-Headings
Sub-headings are a good way to propagate the idea to the consumers. Sub-headings are the brief of a point to be discussed further. Splitting up the content into headings make it easy to read and understand and contributes to the creation of search engine friendly content.
#12. Choose Grammarly or Ginger For Error-Free Writing
#13. Friendly URL is Extremely Important
I am sure, a lot of you must not be aware of the concept of URL friendliness. The URL of the article becomes friendly only when the focus keyword is added to it. Also, it should be such that gives an entire idea of a write-up.
Suppose, you have written a content about 10 Free On-Page SEO Tools you must know about. You may choose an url that informs Google about the topic you want to propagate. 10-seo-tools-to-know-about is just an apt url to target for deriving more exposure to your website. Also, url should be brief, small, but relevant.