Building an enticing Online Shopping Store can be difficult, especially if you are new to the Internet marketing field. Notably, developing a popular money making site like Amazon.in, Flipkart.com that are known to sell a wide range of products can be challenging. There are several marketing channels that work behind an ecommerce store.
Every Startup has big dreams and excitement. Particularly, when they launch their product store with the most beautiful template theme and filling it with great products, expectations take a leap. But there are a few common eCommerce mistakes done by them, which ruin their product sales and customer base.
#1. Product Pages Full of Duplicate Content
Beware of the duplicate content must be a policy that must be followed by every startup. Unfortunately, these companies do not adhere to the above policy and make use of the copied product descriptions from other competitors sites and paste it on their site to increase categories and product display. Indeed! It becomes the biggest ecommerce site errors on their end that restricts their growth.
The presence of duplicate content hampers the SEO ranking and traffic of the portal for the content or item description that appears at more than one web address, and makes it difficult for Google to decide which version is more relevant to a given keyword query
According to Matt Cutts, 30% of the web is duplicate content. If other sites are duplicating/copied your articles or blogs without permission, you can fill a request under the DMCA Digital Millennium Copyright Act.
Search Engine rewards uniqueness. If your site pages are full of duplicate content, then fresh them all with a unique piece of content or hire a professional writer to do the job for you.
Do a plagiarism check for your content over the Copyscape Tool. Just paste the content or URL in the box for making a check.
#2. Losing Customers Over Checkout and Payment Option
If your site’s checkout page has unnecessary information fields, then your customers are likely to close that page without initiating any purchase or action. Putting buy with Registration or Guest account options on the checkout page helps to attract the attention of the consumers. Registration is a very lengthy process. So use one checkout page which easily allows your site visitors to fill their shipping details, billing details, and credit card information.
Once you fix this option, the visitors can make their purchase quickly. With payment option, you can also add Cash on Delivery option with a payment gateway. 60% of sales are made by cash on delivery in India.